The 410 Report: Web Series

The 410 Report is an informative, podcast-style segment hosted by Mayor Brandon M. Scott and produced by CharmTV. The series breaks down key city updates, initiatives, and community stories in a conversational and accessible format. This branding project aims to create a consistent identity and tone that makes the segment easily recognizable and a trusted source of information for Baltimore residents.

I developed the motion graphics and branding for the series, ranging between social media to traditional television formats.

Animations

The animations were created in Adobe After Effects and inspired by old school VHS visuals. The fast paced, authentic video of the mayor matches his lively personality and boots on the ground ethos.

“The animations were created in Adobe After Effects and inspired by old school VHS visuals. ”

The Logo

The logo uses all lowercase lettering as a nod to the casual and conversational style of the show.