Assistance Dogs International (ADI)

This rebrand for Assistance Dogs International (ADI) highlights the essential role of assistance dogs in people's lives—both functionally and visually. The design system integrates dogs directly into the brand elements, with illustrations that interact with typography, playfully propping up letters or weaving through compositions to reinforce their indispensable presence.

A high-contrast green and pink color palette ensures accessibility while maintaining an energetic and welcoming tone. The rebrand extends across key touchpoints, including lanyards, T-shirts, letterheads, business cards, and a redesigned website, creating a cohesive and engaging identity. By embracing a bold yet functional design approach, this rebrand strengthens ADI’s mission while celebrating the life-changing partnership between assistance dogs and their handlers.

“By embracing a bold yet functional design approach, this rebrand strengthens ADI’s mission while celebrating the life-changing partnership between assistance dogs and their handlers.”

Brand Touchpoints

The rebrand extends across key touchpoints, including lanyards, T-shirts, letterheads, business cards, and a redesigned website, creating a cohesive and engaging identity. By embracing a bold yet functional design approach, this rebrand strengthens ADI’s mission while celebrating the life-changing partnership between assistance dogs and their handlers.