Hope Lives Here

Hope Lives Here is a citywide, human-centered campaign aimed at preventing opioid overdoses, reducing stigma, supporting recovery, and honoring lives lost through storytelling and community-centered engagement. It will launch in four phases across Baltimore City in partnership with the Baltimore City Health Department, CharmTV, and the Mayor’s Office of Overdose Response.

Pink was chosen for Phase 1, Stigma Reduction, because it challenges assumptions and grabs attention. A color that has long carried cultural stereotypes, pink reflects the campaign goal of questioning bias, breaking down stigma, and encouraging compassion over judgment. Use pink paired with black, white, and gray along with our other brand assets outlined in the full brand.

Bus Wrap

A series of bus wraps is currently circulating Baltimore to spread our campaign message and direct residents to scan the QR code to access resources on the official city website.

Window Clings

Window clings on the Enoch Pratt Library in Penn North activate a neighborhood with Hope Lives Here brand graphics and a clear call to action, “Your Story Matters, Scan the QR Code to Learn More”

“Pink was chosen for Phase 1, Stigma Reduction, because it challenges assumptions and grabs attention. ”

Digital Billboards

A series of digital billboards are currently up in Baltimore to spread our campaign message and direct residents to scan the QR code to access resources on the official city website.

Brand Logic

The graphics below outline the decision-making behind the Phase 1 brand color, imagery, and language used in the campaign.

Press Conference

Mayor Brandon M. Scott announced the campaign launch on August 1, 2026.